Hi, I'm Ashley.

I’m a marketing and content strategist with over a decade of experience in tourism and destination marketing, which is a fancy way of saying I help places and brands tell stories that make people want to go, click, book, and explore.
 

Over the years, I’ve worn a lot of hats: social media manager, content creator, video producer, copywriter, project manager… you name it. My background spans digital and print advertising, social media strategy, photo and video production, copywriting, and project management, and I take pride in creating work that not only looks great, but actually delivers results. I’m equal parts creative and organized, which means I can dream up the big ideas and actually bring them to life without the chaos.
 

I spent seven years working with the Frankenmuth Chamber of Commerce and Convention & Visitors Bureau, where I helped evolve a well-known destination brand and led two full website redesigns that significantly improved user engagement across the board. That experience led me to Tempest, a destination marketing agency, where I worked as a Senior Web Project Manager. In that role, I partnered with more than 30 destinations, guiding teams through every stage of a website redesign, from big-picture strategy to content development, launch, and training. After almost four years, I joined the team at Epsilon to further explore the digital advertising space. Now, I'm branching out on my own.
 

Connecting with people has always been one of my strengths, and that’s carried through into my content work as well. I’ve created video content that generated over 3.5 million views for brands like Frankenmuth, Pure Michigan, TICOM, and MACVB, and I’ve also had my own storytelling resonate with millions on TikTok (which is still wild to me). Turns out, people like a good story.
 

In 2020, I co-founded an e-commerce brand, Spiced Designs, focused on home organization products. We generated over $26k in revenue within our first six months, an experience that pushed me to grow not just creatively, but as a business owner. I’m currently working toward launching a new brand in 2026, so stay tuned!
 

When I’m not working, I’m usually hanging out with my husband, my son, and our pets (two dogs and a cat!), getting into something creative like photography or drawing, or exploring Michigan like a tourist. I’m originally from Arizona, but I think I’ve seen more of Michigan than most people who grew up here.
 

Whether you’re looking to bring a new idea to life, need a strategic partner for a website project, or want help elevating your social presence, let’s talk.